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The Women’s Negotiation and Leadership Certificate Program empowers women with skills, strategies, and techniques to negotiate and lead effectively. The program is compromised of three curated courses which earn the participant an accredited certificate from the University of California San Diego, Rady School of Management. Emphasis placed on the acquisition of essential negotiating and leadership skills for women. Participants will discover how to use their natural strengths and gain confidence to enhance their roles within their organizations.

Course Dates

Course 1: September 28 – 29
Course 2: October 19 – 20
Course 3: November 16 – 17

Program Overview

Everything is a negotiation. The more women understand negotiation strategies and are able to use them effectively by leveraging their strengths, the more successful they are at navigating their companies’ internal networks, improving executive presence and identifying personal barriers standing in the way of greater professional impact.

Who Should Attend?

The program is designed for professional women within the corporate, public sector and non-profit environment.

Take Your Career to the Next Level

Whether you are looking to expand your negotiation and leadership skills or to advance your career to the next level, the program will provide you with the tools needed to discover your unique negotiation and leadership style. Graduates are able to quickly apply developed abilities, positively impact performance and their organization’s bottom line results and enhance relationships with clients, colleagues, and stakeholders.

Why a Gender-Based Negotiation and Leadership Program?

Negotiation and Leadership tend to be more challenging for women because double standards persist. For any woman, becoming a self-assured, successful leader and negotiator starts with learning how to navigate gender differences, while staying true to their values. Through insights into the psychology of negotiation, stories that demonstrate winning strategies in action, exercises, and a variety of methods, our Women’s Negotiation and Leadership Program help women tap into their own negotiating power to create win-win outcomes.

Build a Community with Women Across Professional Industries

Come together and share leadership and negotiation experiences with professional women in a learning environment that has direct relevance and personal impact. The Women’s Negotiation and Leadership 3-course program over three months are designed to create a collaborative environment for women. It addresses negotiation and leadership issues that affect all professional women in a forum that hones in on the unique challenges women encounter. It creates a network of today’s women professionals, empowering them to take hold of their careers and aim for the top.

Saturday Night 4 Star Hotel Stay Is On Us

Each course includes a Saturday night hotel stay. Spend the weekend in a beautiful La Jolla 4-star hotel for no additional fee. Invite a friend to take the course with you and share a hotel room or room with another program participant.

Build a community with motivated, goal-oriented professional women helping one another surpass both personal and organizational growth objectives. Join our kickoff networking reception held the first night of the program.

Connect & Engage

 Program Curriculum

Module 1 – Learning to Empower Yourself

Learning to empower yourself includes taking responsibility for the way people perceive your value. Your behavior reflects how you value yourself and tells people how they can treat you. This module teaches participants the areas in life where negotiation skills come in handy for women, and it offers strategies to gaining a more empowered outlook to negotiate much more successfully.

Module 2 – Understanding the Double Standards in Negotiation

It’s crucial to understand how differently men and women respond during a negotiation since it’s often different from what we might do or expect. Participants will learn how to recognize, understand, and leverage gender style differences so they’re better able to identify their leadership purpose.

Module 3 – Women Sabotaging Their Negotiating Power

Even accomplished, successful professional women often doubt themselves, which leads to self-sabotaging in subtle ways, and backing away from opportunities without knowing why. This module addresses ways that women deny their power and influence, consciously or unconsciously, with suggestions to change that dynamic and increase confidence.

Module 4 – Finding Your Negotiation Style

There are five main negotiation styles:

  • The Avoider
  • The Accomodator
  • The Compromiser
  • The Competitive
  • The Collaborator

Each woman decides which one feels most comfortable to her in each negotiating situation.

Module 5 – Understanding The 4 Stages of Negotiation

Four stages should be followed to negotiate successfully. This module will walk participants through each stage and provide specific tools to teach others how to implement the strategies.

Module 6 – Fail-Proof Persuasion Tactics

There are different tactics that women can use to add more persuasion or emotional appeal to negotiating a win-win. This module provides students with strategies for positively influencing the negotiation.

Module 7 – Offensive Maneuvers of the Negotiation Game and How to Counter Them

Offensive maneuvers are part of nearly every negotiation. Women who negotiate tend not to be aware of tactics that are used on them. For every tactic, there’s a counter-tactic, or defense. Students will learn the 25 most used tactics.

Module 8 – Power Moves for Handling Difficult People

Negotiators run the risk of encountering people, who for any number of reasons are difficult negotiators. Their behavior may be intentional – the result of a clear strategic, behavioral or philosophical choice by the other party. This module shows students the Power Moves designed to bring negotiators back to the table.

Module 9 – Creating an Equal Communication

Communication skills have been shown to be very different for men and women. For example, women focus on the relationship; men on content. An imbalance can exist when negotiating with a man. To handle this, there are specific methods that may be used to create an equal negotiation environment.

Module 10 – Passive Aggressive Moves to Watch Out For

There are passive aggressive negotiation moves that sooner or later will be used against you to lower your expectations and diminish your negotiating power. Students will learn how to identify these moves and counter them before they have a negative impact.

Module 11 – Gender Intelligence

Understand why gender intelligence, like any other kind of intelligence, is important to negotiation. It explains why women and men should learn from the other, and why both sexes should be valued in the boardroom. This module teaches participants how to utilize gender-balancing leadership tools.

Module 12 – Value Proposition

Understand your personal value proposition for any business scenario whilst identifying value for all parties. The Value proposition technique will garnish a collaborative win-win outcome. This module teaches participants the art of creating and identifying value for all partied involved.

Module 13 – How, When and Why to Make Concessions

Making concessions advantageously during negotiation is a real art. However, it is also a science, and there are rules that will up your game. In this module, participants will look at the art of conceding from four vantage points.

Module 14 – Backwards Mapping to Reach Your Objective

Whether you negotiate for something large or small, you’ll face sequencing choices, such as how to determine whom to speak to first and then next. This module will teach students that sometimes the first rules of thumb such as “negotiate internally, then externally” are unreliable guides and will detail a more effective approach of mapping a negotiation backwards.

Module 15 – Salary Negotiations

Negotiating compensation; Negotiating title and salary level that will garner peer respect and status; Demonstrating how perks like location, stock options, and flexible hours will benefit the company; Negotiating needed resources up front, not after the offer is accepted; Negotiating a future career path and a (hopefully unnecessary) parting package.

Join us on the beautiful campus of…

The Rady School of Management at UC San Diego is a professional school within one of the top-ranked institutions in the U.S. for higher education and research. Established in 2003 and accredited by AACSB International (The Association to Advance Collegiate Schools of Business) in 2011, the Rady School is the only new business school created at a U.S. News & World Report top 10 ranked public research university during the past 30 years, and is one of the youngest in the nation ever to achieve AACSB recognition.

UC San Diego is recognized as one of the top universities in the world and is fortunate to yield a culturally diverse, international student body. The Rady School embraces cultural inclusion as essential to the fabric of the school. Diversity is fundamental to creativity, to innovation, to insight and especially to understanding, all of which contribute to the mosaic that makes our Rady School so extraordinary.

The Rady School is committed to attracting, welcoming and engaging all local and international populations. The San Diego community gains from the intellectual stimulation, cultural enrichment, social commitment and global understanding of diverse populations.

In alignment with the Rady School of Management’s overall mission, the Rady Center for Executive Development is developing Executive Education courses for women, delivered by women, to further enhance the impact of women’s initiatives. Our Women’s Negotiation & Leadership Program is innovative and at the forefront of staying true to the school’s goals.

 -Robert S. Sullivan, Dean, Rady School of Management


The mission of The Women’s Institute of Negotiation (WIN) is to empower women with the skills, strategies, and techniques to negotiate effectively. The Women’s Institute of Negotiation utilizes simulations, case studies, discussion and individualized coaching that provides women with experiential negotiation training that will enable them to build the psychological strength to not only ask for what they want but feel great doing so. The Institute’s two-part program is embedded in the belief that negotiation is 80% Psychology and 20% mechanics. The Institute’s main objectives are to empower women to ask for what they want and to help women develop the skills, strategies, and techniques to negotiate effectively.

Dr. Yasmin Davidds



Enjoy Saturday night networking with other professional women and stay at a 4-star
hotel on us. Some of the hotels who have hosted previous WIN participants are…

Hyatt La Jolla

An Award Winning Hotel in La Jolla, California. Enjoy the abundant riches of San Diego’s “Golden Triangle” during your stay at Hyatt Regency La Jolla at Aventine. Set on 11 prime acres, the luxury hotel boasts 417 guestrooms, adjacent Resturant Village, and 42,000 square feet of function space.

Sheraton La Jolla
Sheraton, La Jolla

Set in the heart of the La Jolla, an affluent community of San Diego, the Sheraton La Jolla Hotel welcomes you to enjoy nearby beaches, La Jolla Cove, Torrey Pines Golf Course and renown San Diego attractions such as San Diego Zoo, Balboa Park, LEGOLAND and USS Midway. The hotel is conveniently located near the University of California San Diego as well as some of the most renown hospitals and research centers in the world.

La Jolla Shores Hotel

For decades, La Jolla Shores Hotel has been the beachfront refuge of choice in SoCal. Located in the heart of La Jolla Shores, families, couples, and business travelers seek them out for their coastal setting, just steps from one of Southern California’s best beaches. Take in a one-of-a-kind, front-row view of the sand, surf and sunsets from your balcony. Here, a room is more than just a room – it’s an extension of the sprawling Pacific Ocean just beyond the doors.

La Jolla Shores Hotel

Tuition Reimbursement

The Women’s Negotiation and Leadership Certificate Program Qualifies for Employer Tuition Reimbursement. Check with your Human Resource Department to learn if your organization offers this benefit. Many of our graduates’ work for the following companies who offer Tuition Reimbursement benefits:

 Interested in Joining Us?

Contact Us.

Natalie Mal
Program Manager
(714) 707-0749