Entrepreneur Program for Multicultural Women

2025 Multicultural Entrepreneur Program
Taking Applications Now!

MEN ARE ENCOURAGED TO APPLY

TUITION FULLY FUNDED VIA SCHOLARSHIP

Participants accepted into the Multicultural Entrepreneur Program will be awarded a fully funded tuition scholarship covering all program costs, with the exception of books and an optional graduation gala fee. This prestigious scholarship, valued at $18,000, provides entrepreneurs with unparalleled access to high-quality business education, strategic mentorship, and essential resources to drive sustainable growth and success.

Dr. Yasmin Davidds Leadership Institute, in partnership with the USC Marshall School of Business present the first Multicultural Entrepreneur Program of its kind.

About the Program

The Multicultural Entrepreneur Program is dedicated to unlocking the expansive growth and job creation potential of multicultural, small-owned businesses both nationally and globally. This initiative fosters greater access to premier business education, financial capital, and comprehensive support services tailored to the unique challenges and opportunities faced by multicultural entrepreneurs.

Co-sponsored and hosted in collaboration with the USC Marshall School of Business, this program stands as a pivotal force in empowering business owners with the strategic resources and knowledge necessary for ustainable success.

Virtual Live Program Dates

Our program dates are scheduled with your busy schedule in mind. All sessions are 100% virtual.

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Launch Your Journey With Us!

2025 Schedule

3- Day Launch | 9:00 am – 3:00 pm PST
Sessions 1-3: June 4th, 5th, & 6th

Sessions 4-10 | 9:00 am – 12:00 pm PST

Session 4: June 18th
Session 5: July 9th
Session 6: July 30th
Session 7: August 13th
Session 8: August 27th
Session 9: September 10th
Session 10: September 24th

Apply Today

Who Should Apply

The program is intended for Multicultural business owners with limited opportunities to otherwise access a business education designed to enhance small business success.

Ideal Program Qualifications:

Own a business poised for growth.
Been in operation for at least two years.
Have at least two employees (including yourself).
Have business revenues between $75,000 and $2 million in the most recent fiscal year.

Who Will Benefit From the Program

A cornerstone of the Multicultural Entrepreneur Program is its highly practical business entrepreneurship curriculum, meticulously designed to address the most pressing challenges and opportunities in scaling a small business.

An integral aspect of the program is peer learning, fostering a dynamic and collaborative educational experience. Courses are delivered in an interactive setting that incorporates the real-world insights and experiences of participating business owners.

To enhance engagement and application of key concepts, participants will be organized into small, strategic learning groups, working together throughout the program to explore, refine, and implement business strategies that drive sustainable success.

Curriculum Includes:

Aligning Your Business Growth with Your Values and Purpose

The second session will focus on the implementation of structured systems to effectively track and measure business performance. Participants will gain insight into the critical role of progress metrics, learning how to analyze key indicators and align their findings with strategic business objectives. By mastering data-driven decision-making, entrepreneurs will be better positioned to optimize operations and drive sustainable growth.

Developing Scalable Systems for Growth

Establishing a Strong Financial Foundation

A solid financial foundation is fundamental to sustainable business growth. In this session, participants will review key financial statements, develop strategic financial analyses, and explore forecasting techniques to effectively plan, monitor, and manage their business’s financial health. By gaining a deeper understanding of financial metrics, participants will be better equipped to make informed decisions that drive profitability and long-term success.

Brand Commitment: The 3 C's and Beyond

Successful branding relies on Clarity, Consistency, and Constancy, yet true brand strength is also built on Commitment. This session will help participants define their unique value proposition, distinguish their brand from competitors, and craft a compelling, cohesive brand identity. Through strategic brand positioning and storytelling, participants will learn how to build trust, foster customer loyalty, and maintain a consistent market presence.

Building a High-Performing Team

The success of small businesses is often driven by the quality, dedication, and alignment of their team. This session will focus on attracting and retaining top talent, fostering a collaborative and committed workplace culture, and instilling a sense of ownership among employees. Participants will develop strategies for recruiting the right people, integrating them into the business vision, and cultivating a high-performance, mission-driven team.

Optimizing Marketing Channels and Sales Strategies

Effective marketing and sales strategies are essential for business growth. In this session, participants will identify the most impactful marketing channels for their target audience and develop a structured marketing calendar to enhance outreach and engagement. Additionally, they will design a customized sales process tailored to a well-defined customer persona, ensuring alignment between their brand’s messaging and the needs of their ideal customer.

Streaming Operations and Processes

Operational efficiency is key to sustainable scalability. This session will focus on developing a real-time quality control system that enhances productivity and fosters a collaborative team culture. Participants will gain insight into workflow optimization, logistics management, and process refinement, enabling them to bridge the gap between current operational challenges and their business’s full potential.

Accessing Capital for Business Growth

Understanding and securing financial resources is crucial for expansion. This session will explore the various types of financing options available, outlining the step-by-step process for obtaining capital through each. Participants will assess the most suitable funding sources for their business needs, equipping them with the knowledge to navigate lending institutions, investment opportunities, and alternative funding strategies with confidence.

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Comprehensive Business Assessments: The 7 Pillars of Profitable Growth

The Multicultural Entrepreneur Program provides a strategic, data-driven assessment framework designed to offer in-depth insights into your organization’s performance across the seven fundamental business functions essential for sustainable growth. These critical areas must be effectively executed to attract new customers, drive revenue expansion, and position your business as investment-ready.

Our cross-functional business assessments serve as a diagnostic tool, identifying operational constraints that may be impeding growth. By evaluating your organization’s proficiency in each of the seven steps, we pinpoint the specific areas requiring optimization. A lower score in any category signals a significant barrier to scalability, providing a clear roadmap for targeted improvements that will enhance efficiency, profitability, and long-term success.