Entrepreneur Program for Multicultural Women

Entrepreneur Program for Multicultural Women

Fully Funded
Scholarship Program

Dr. Yasmin Davidds, founder of the Multicultural Women Entrepreneur Program, in partnership with the USC Marshall School of Business and the USC Latino Alumni Association present the first Multicultural Women Entrepreneur Program of its kind.

The program is comprised of three main components:

Own a business poised for growth.
Been in operation for at least two years.
Have at least two employees (including yourself), and
Have business revenues between $75,000 and $2 million in the most recent fiscal year

Our 2024/25 program dates are scheduled with your busy schedule in mind.

Launch your journey with us.

APPLY TODAY!

October 16th, 17th, & 18th 9am - 3pm PST
October 30th 9am - 12pm PST
November 20th 9am - 12pm PST
December 10th 9am - 12pm PST
January 8th 9am - 12pm PST
January 22th 9am - 12pm PST
February 5th 9am - 12pm PST
February 19th 9am - 12pm PST

About The Program

The Multicultural Women Entrepreneur Program is dedicated to unlocking the growth and job creation potential of Multicultural Women-owned small businesses across the nation and globally. The program provides greater access to business education, financial capital, and comprehensive business support services. It is co-sponsored and hosted in partnership with the USC Marshall School ofBusiness.

Who Should Apply

The program is intended for Multicultural Women business owners with limited opportunities to otherwise access a business education designed to enhance small business success. Applicants should own a business that is poised for growth, have been in operation for at least two years, have at least two employees (including themselves) and business revenues between $75,000 and $5 million in the most recent fiscal year

Why You Will Benefit From this Program

A key component of the Multicultural Women Entrepreneur Program is a highly practical business entrepreneurship curriculum focusing on the issues most critical to growing your business.

Peer learning is also an important element of the Multicultural Women Entrepreneur Program learning experience and the courses will be taught in a collaborative setting that incorporates the real world experiences of the participating business owners. Participants will be placed into small groups and work with their group throughout the program to explore, practice, and implement the knowledge and skills that promote business success.

In addition to the classroom experience, participants will learn to:

Identify and evaluate business opportunities.
Understand and manage the business environment
Analyze financial statements and use them for management decisions
Access financial capital
Lead and grow a business
Hire, develop, and retain their team
Build a targeted sales effort
Contract with the government
Understand international trade opportunities
Construct and align their business operations to grow their business

Curriculum Includes

Aligning Your Business Growth with Your Values and Purpose

The opening session will orient participants to the Multicultural Women Entrepreneur Program and its philosophy. We will discuss the outcomes of their business assessment and focus on understanding and aligning their values, passion and purpose with the growth of their business.

Systems For Growth

The second session will focus on how to create systems to track and measure results. Participants will learn the importance of measuring progress, analyzing progress indicators and aligning progress to reach business objectives.

Financial Foundation

Creating a financial foundation action plan is essential for growing one’s business. In this session, participants will review financial statement basics and develop analyses and forecasting methods to plan and monitor their business growth.

Brand Commitment

Branding is associated with 3 C’s: Clarity, Consistency and Constancy. In this session, participants will learn why commitment is also an important factor in building their brand. They will identify what their unique value proposition is, how to differentiate their brand from competitors, and how to promote a consistent image of their brand.

Getting the Right People on Board

Small businesses frequently attribute their success to the quality and dedication of their people. This session’s focus is learning how to develop a loyal winning team by getting the right people on board, making their team part of the plan and creating an ownership culture.

Marketing Channels and Sales Strategies

In this session, participants will learn how to determine their best marketing channels and create a marketing calendar. They will design a unique sales process based on a customer persona that personifies the characteristics of their ideal customer.

Operations and Processes

In this session, participants will develop a real-time quality control system based on efficiency and building a team culture The emphasis will be on operations, including work-flows and logistics, to give insight to the business process, what it can be, and how to bridge the gap.

Access to Capital

This session will review the different types of financing available, discuss the steps to obtain financial capital through each, and help participants understand which funding sources are most appropriate for their businesses.

Program Walk-Through

Key Takeaways

Identify and evaluate business opportunities

Understand and manage the business environment

Analyze financial statements and use them for management decisions

Access financial capital

Lead and grow a business

Hire, develop, and retain their team

Build a targeted sales effort

Contract with the government

Understand international trade pportunities

Construct and align their business operations to grow their business

This Program is ideal for women entrepreneurs who:

Own a business poised for growth.
Been in operation for at least two years.
Have at least two employees (including yourself), and
Have business revenues between $75,000 and $2 million in the most recent ﬁscal year.

Business Assessments
The 7 Steps to Profitable Business Growth

The Multicultural Women Entrepreneur Program offers a powerful set of assessments to provide deep insight into how your organiza-tion performs on the 7 fundamental business functions required for growth. These are the functions you must execute well to acquire new customers, grow revenue, and become investment grade. The assessments are designed to provide a cross functional view of your business to accurately determine where your growth efforts are being constrained. Fundamentally the lower your organization scores in a given step the greater the constraint on your growth.