Dr. Yasmin Davidds, founder of the Latina Global Executive Leadership Program, in partnership with the USC Marshall School of Business and the USC Latino Alumni Association present the first Multicultural Women Entrepreneur Program of its kind.

The program is comprised of three main components:

  • Development of Multicultural Women Entrepreneurial Leadership skills through Harvard’s highly acclaimed “Authentic Leadership” 6- month curriculum
  • Integrated study of a comprehensive step-by-step systematic business growth model
  • A network of successful Multicultural Women Entrepreneurs to help business owners focus on their most critical business
    issues and increase business capacity.

The Entrepreneur Program for Multicultural Women is focused on unlocking the growth and job creation potential of multicultural women-owned small businesses in California through greater access to business education, financial capital, and business support services. The program is co-sponsored and hosted in partnership with the USC Marshall School of Business and the USC Latino Alumni Association.

Program Overview

Who Should Apply?

The program is intended for multicultural women business owners with limited opportunities to otherwise access a business education designed to enhance small business success. Applicants should own a business that is poised for growth, have been in operation for at least two years, have at least two employees (including themselves) and business revenues between $75,000 and $2 million in the most recent fiscal year.

Why You Will Benefit From this Program

A key component of the Entrepreneur Program for Multicultural Women is a highly practical 8 session business entrepreneurship curriculum focusing on the issues most critical to growing your business.

Peer learning is also an important element of the Entrepreneur Program for Multicultural Women learning experience and the courses will be taught in a collaborative setting that incorporates the real world experiences of the participating business owners. Participants will be placed into small groups and work with their group throughout the program to explore, practice, and implement the knowledge and skills that promote business success.

In addition to the classroom experience, participants will learn to:

  • Identify and evaluate business opportunities.
  • Understand and manage the business environment
  • Analyze financial statements and use them for management decisions
  • Access financial capital
  • Lead and grow a business
  • Hire, develop, and retain their team
  • Build a targeted sales effort
  • Contract with the government
  • Understand international trade opportunities
  • Construct and align their business operations to grow their business

How the Program works

After the initial session, participants will meet as a group every month and also have group calls on a weekly basis.

Curriculum

Session 1 – Aligning Your Business Growth with Your Values and Purpose

The opening session will orient participants to the Entrepreneur Program for Multicultural Women and its philosophy. We will discuss the outcomes of their business assessment and focus on understanding and aligning their values, passion and purpose with the growth of their business.

Session 2 – Systems For Growth

The second session will focus on how to create systems to track and measure results. Participants will learn the importance of measuring progress, analyzing progress indicators and aligning progress to reach business objectives.

Session 3 – Financial Foundation

Creating a financial foundation action plan is essential for growing one’s business. In this session, participants will review financial statement basics and develop analyses and forecasting methods to plan and monitor their business growth.

Session 4 – Brand Commitment

Branding is associated with 3 C’s: Clarity, Consistency and Constancy. In this session, participants will learn why commitment is also an important factor in building their brand. They will identify what their unique value proposition is, how to differentiate their brand from competitors, and how to promote a consistent image of their brand.

Session 5 – Getting the Right People on Board

Small businesses frequently attribute their success to the quality and dedication of their people. This session’s focus is learning how to develop a loyal winning team by getting the right people on board, making their team part of the plan and creating an ownership culture.

Session 6 – Marketing Channels and Sales Strategies

In this session, participants will learn how to determine their best marketing channels and create a marketing calendar. They will design a unique sales process based on a customer persona that personifies the characteristics of their ideal customer.

Session 7 – Operations and Processes

In this session, participants will develop a real-time quality control system based on efficiency and building a team culture The emphasis will be on operations, including work-flows and logistics, to give insight to the business process, what it can be, and how to bridge the gap.

Session 8 – Access to Capital

This session will review the different types of financing available, discuss the steps to obtain financial capital through each, and help participants understand which funding sources are most appropriate for their businesses.

Business Assessment: The 7 Steps to Profitable Business Growth

The Entrepreneur Program for Multicultural Women offers a powerful set of assessments to provide deep insight into how your organization performs on the 7 fundamental business functions required for growth. These are the functions you must execute well to acquire new customers, grow revenue, and become investment grade. The assessments are designed to provide a cross functional view of your business to accurately determine where your growth efforts are being constrained. Fundamentally the lower your organization scores in a given step the greater the constraint on your growth.

  1. Know Thy Customer – Deep customer intimacy provides the foundation for creating solutions that solve meaningful problems that can be economically justified. Knowledge of customer buying behaviors and barriers to buying are crucial to consummating sales.
  2. Know Thy Competition – A high quality, unbiased and formal understanding of the competitive landscape provides the basis for determining market entry viability, and truly effective market positioning.
  3. Develop Strong, Actionable Segments – A true understanding of market size and the segments that exist within it provides the entrepreneur with the ammunition to create focus and dominate segments.
  4. Articulate a Meaningful, Defensible Value Proposition – A solid value proposition is the cornerstone of market messaging, for setting hooks with customers that inspire them to take next steps through the sales funnel, and for sales/customer dialogue.
  5. Commit to Sales as a Differentiator – Successful execution of a business plan requires as much valuable differentiation as possible. Customer engagement strategies and sales execution must be part of this.
  6. Build Passion and Commitment in the Team – Simply put, inspired teams created inspired results. Over time, in the heat of continuous battle and the overcoming of consistent obstacles team passion and commitment can wane.
  7. Align Everything, Establish a Drumbeat – Rapidly growing, resource constrained organization must manage commitments, aligns its resources and stay focused on the critical success factors.

Schedule

2019 Entrepreneur & Executive Leadership Program for Multicultural Women:
Leadership Session Dates and Locations

*Entrepreneurs will attend both Leadership and Entrepreneur Sessions

*Varies

DATE

SESSION

TIME

LOCATION

March 1, 2, & 3

March 1

Leadership Session

Reception

9:00am – 5:00pm

5:30pm – 7:00pm

University of Southern California

*Varies

April 5 Entrepreneur Session 9:00am – 5:00pm *Varies
April 6 Leadership Session

Networking Dinner

9:00am – 5:00pm

6:00pm – 8:30pm

University of Southern California

*Varies

April 7 Leadership Session 9:00am – 1:00pm University of Southern California
May 3 Entrepreneur Session 9:00am – 5:00pm *Varies
May 4 Leadership Session

Networking Dinner

9:00am – 5:00pm

6:00pm – 8:30pm

University of Southern California

*Varies

May 5 Leadership Session 9:00am – 1:00pm University of Southern California
June 7 Entrepreneur Session 9:00am – 5:00pm *Varies
June 8 Leadership Session

Networking Dinner

9:00am – 5:00pm

6:00pm – 8:30pm

University of Southern California

*Varies

June 9 Leadership Session 9:00am – 1:00pm University of Southern California
July 12 Entrepreneur Session 9:00am – 5:00pm *Varies
July 13 Leadership Session

Networking Dinner

9:00am – 5:00pm

6:00pm – 8:30pm

University of Southern California

*Varies

July 14 Leadership Session 9:00am – 1:00pm University of Southern California
August 9 Entrepreneur Session 9:00am – 5:00pm *Varies
August 10 Leadership Session

Networking Dinner

9:00am – 5:00pm

6:00pm – 8:30pm

University of Southern California

*Varies

August 11 Leadership Session 9:00am – 1:00pm University of Southern California
September 18 Graduation Rehearsal 6:00pm – 8:30pm Biltmore Hotel (Downtown L.A.)
September 19 Scholarship Gala, Awards & Graduation 6:00pm – 9:00pm Biltmore Hotel (Downtown L.A.)

Finance

Tuition, Payment Options, & Cancellation Policy

Option 1

Pay in full upfront for tuition ($9,800*)
before the start of the program
plus $200.00 graduation fee**

Option 2

Apply for a financed payment plan
for tuition*** ($10,200)
plus $200.00 graduation fee**

If you are interested in financing, applying for a partial scholarship, or have questions about tuition,
contact us at financing@multiculturalwomenlead.org

**Graduation fee is not included in tuition amount. Fee is due July 2020.

Cancellation Policy: Due to program demand and the volume of pre-program preparation, cancellations or deferrals received 20 calendar days before the start date of the first class session per 2020 Calendar are subject to one half of the program fees. Any requests or deferrals within 19 calendar days before the start date of the first class session per 2020 Calendar and/or failure to attend the program will result in non-refundable program fees.

Ready to Get Started?

Ready to Get Started?